WHAT WE CAN BUILD ON ✓
- A location in Nha Trang's tourist area.
- A Facebook page with a publicly listed phone number.
- Real photos of the spa can help visitors feel more confident.
- Someone can be assigned to answer enquiries and take bookings.
PERSONAL AUDIT GOOGLE / TOURISTS / BOOKINGS
HELP TOURISTS
FIND YOUR SPA.
MAKE BOOKING EASY.
I reviewed the Yến Trinh Spa page provided and put together a plan to make the services clearer to tourists and booking easier.
MY CONCLUSION
First, the spa must become easy for foreign visitors to find, understand and book. Advertising should come after that foundation is ready.
YẾN TRINH SPANHA TRANG / VN
MASSAGE / RELAX / RECOVERFIND → CHOOSE → BOOK
AUDIT2026
433 FOLLOWERS ✦ 76 POSTS ✦ 1 FACEBOOK REVIEW ✦ NO INSTAGRAM ✦ NO TOURIST-FRIENDLY MENU FOUND ✦ 433 FOLLOWERS ✦ 76 POSTS
01 / CURRENT POSITION
YOU HAVE A FACEBOOK PAGE.
VISITORS NEED MORE INFORMATION.
Facebook figures come from the supplied screenshot and are not live statistics.
433FOLLOWERS
76POSTS
1FACEBOOK REVIEW
0INSTAGRAM
WHAT MAY STOP VISITORS FROM BOOKING !
- Most information is aimed at Vietnamese customers.
- Services, duration and prices are not immediately clear.
- A clear way to book through a familiar messaging app is missing.
- The correct Google Maps listing, address and map pin still need to be confirmed.
02 / WHAT VISITORS NEED
MAKE IT EASY TO CHOOSE
AND REQUEST A BOOKING.
WHAT TO ADDWHAT VISITORS SEEWHY IT HELPS
TREATMENTS AND PRICESServices, session lengths and current prices in a language visitors understandVisitors can choose without having to ask about every detail
PHOTOS AND REVIEWSReal photos, opening hours and customer reviewsVisitors can assess the spa before coming
CONTACT AND MAPThe exact address and a clear booking contact buttonVisitors can find the spa and contact the person taking bookings
MY RECOMMENDATIONPut this information on the website and link it from Google Maps and Facebook. This is an improvement plan, not a ranking of competitors.
03 / THE SOLUTION
BUILD A SHORT PATH
FROM SEARCH TO BOOKING.
FIX THE BASICS
Check the name, address, map pin, opening hours, phone number, services and photos. Link the three-language website and show the team how to invite customer reviews.
SHOW THE MENU
A website in Vietnamese, Russian and English with treatments, session lengths, prices, photos, a map and buttons to request a booking. We will choose WhatsApp, Telegram or Zalo after checking which channels the team can manage.
REACH TOURISTS
Facebook and Instagram ads (Meta) introduce the spa to visitors. Google ads reach people searching for a massage nearby.
INSTAGRAM: I do not recommend paying for full Instagram management at this stage. The spa can create and update the profile independently. I will suggest profile improvements and content ideas. Ad setup instructions are included in the packages with training.
04 / WHAT TO ADVERTISE
DON'T JUST SAY “WE OFFER MASSAGE.”
GIVE PEOPLE A REASON TO VISIT.
These are ideas to discuss. We will only advertise treatments, session lengths and offers that the spa confirms it can provide.
01
AFTER A DAY OUT
BACK AND LEGS
Help visitors relax their back and legs after a long flight, a walk or a day of sightseeing.
02
CORE SERVICE
60 / 90 MINUTES
A clear treatment with a fixed duration, price and booking method.
03
AN OFFER
COUPLES / HAPPY HOURS
Massage for two or a special price during quieter hours.
FIRST TEST:RUSSIAN-SPEAKING TOURISTSNEARBY VISITORSCOUPLESSAME-DAY BOOKINGS
05 / SERVICE OPTIONS
GET THE BASICS READY.
THEN LEARN TO RUN YOUR ADS.
MY RECOMMENDED STARTING OPTION
OPTION 01FOUNDATION
GOOGLE MAPS + WEBSITE
$210ONE-TIME FEE
- Check and complete the Google Maps listing
- Website in Vietnamese, Russian and English
- Treatments, prices, map and booking contact buttons
- Set up website analytics
- Instructions for updating information and inviting reviews
A ready-to-use website and listing, with instructions for managing them yourself.
OPTION 02META + TRAINING
AD SETUP AND TRAINING
$315ONE-TIME FEE
- Everything in option 01
- Set up the Meta advertising account
- Set up the first campaign aimed at tourists
- Write ad copy using materials supplied by the spa
- Screen-recorded guide: launch, budget, pause and review results
After handover, your team runs the ads. There is no monthly management fee.
OPTION 03META + GOOGLE
TWO CHANNELS + TRAINING
$385ONE-TIME FEE
- Everything in option 02
- Set up Google Search advertising
- Russian and English search keywords
- Link ads to the spa listing where the feature is available
- Instructions for managing ads on both platforms
Setup and handover of both channels. Ongoing ad management is not included.
TERMS: all prices are one-time fees in USD. The advertising budget is paid separately to Google or Meta. Your accounts remain under your control. Social media management, filming, video editing and ongoing ad optimisation are not included. Testing is needed before estimating enquiry numbers or cost per enquiry.
MY PROPOSAL
HELP VISITORS CHOOSE
BEFORE THEY ARRIVE.
Yến Trinh Spa does not need to become Nha Trang's largest spa overnight. The first goal is to become a convenient choice for nearby tourists: clear treatment details, published prices, customer reviews and an easy way to request a booking.